Ongoing - at mid-sized Indie publisher Merge I help with business development, scouting games for their ambitious and creative portfolio. I also contribute to corporate marketing working across both ‘Merge’ and ‘Signature Edition’ brands.
Project - Worked with London based developer Playniac on this wonderful card battler. Created Go To Market plans for the game across Steam, PlayStation and Xbox stores. Plans included X-statements, metadata, consumer profiling and marketing strategy. One of the key elements came in positioning the game to be most effective in market and that involved briefing key elements such as key art and video content.