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    <lastmod>2018-02-01</lastmod>
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    <loc>https://heystephenhey.com/heystephenhey-blog/2018/2/1/year-one-nearly-done</loc>
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    <lastmod>2024-07-23</lastmod>
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      <image:title>HeyStephenHey Blog - Year One, Nearly Done</image:title>
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    <loc>https://heystephenhey.com/heystephenhey-blog/tag/indie+games</loc>
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    <loc>https://heystephenhey.com/heystephenhey-blog/tag/start-up</loc>
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  <url>
    <loc>https://heystephenhey.com/image-services</loc>
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    <lastmod>2019-01-06</lastmod>
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      <image:title>Image - Clients</image:title>
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  <url>
    <loc>https://heystephenhey.com/clients-1</loc>
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    <lastmod>2019-01-06</lastmod>
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      <image:title>Clients</image:title>
      <image:caption>2008 - 2012 Stephen entered the mobile space here, heading up international marketing for carriers across a portfolio of titles. Stephen worked on mobile versions of P.E.S., Guitar Hero and Lumines in this role.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58492b63bebafb6908250785/1485348106309-90TB5VTRYF3TYRVQA9LJ/image-asset.png</image:loc>
      <image:title>Clients</image:title>
      <image:caption>1999 - 2008 A creative agency dedicated to video games, working on iconic campaigns for the likes of Nintendo, Capcom, Take2 and EA.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58492b63bebafb6908250785/1485347790103-NHAFGNN3O9AML66Z7FOV/image-asset.png</image:loc>
      <image:title>Clients</image:title>
      <image:caption>1993 - 1997 Stephen started his career in games here as a fresh faced PR, working on games such as Jurassic Park, TFX and Worms.</image:caption>
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    <image:image>
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      <image:title>Clients</image:title>
      <image:caption>2012 - 2017 Marketing Director for EA's studio for third party publishing on mobile. Responsible for all aspects of marketing from defining core audiences, to optimising assets, to pitching platforms such as Apple and Google Play. Stephen worked on a diverse range of indie titles including Iron Force, Micro Machines, Feed Me Oil and Icycle.</image:caption>
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    <image:image>
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      <image:title>Clients</image:title>
      <image:caption>1997 - 1999 Infogrames acquired Ocean and Stephen's role transitioned into corporate PR as well as working on launches like V-Rally.</image:caption>
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  <url>
    <loc>https://heystephenhey.com/client-projects</loc>
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    <lastmod>2020-01-07</lastmod>
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      <image:title>Client Projects</image:title>
      <image:caption>Project - Worked with London based developer Playniac on this wonderful card battler. Created Go To Market plans for the game across Steam, PlayStation and Xbox stores. Plans included X-statements, metadata, consumer profiling and marketing strategy. One of the key elements came in positioning the game to be most effective in market and that involved briefing key elements such as key art and video content.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58492b63bebafb6908250785/1578382773466-2OSTRA05UFVEA3UXQQQT/C2Mlogo_use-on-light-bg.png</image:loc>
      <image:title>Client Projects</image:title>
      <image:caption>Ongoing - at mid-sized Indie publisher Merge I help with business development, scouting games for their ambitious and creative portfolio. I also contribute to corporate marketing working across both ‘Merge’ and ‘Signature Edition’ brands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58492b63bebafb6908250785/1578382773466-2OSTRA05UFVEA3UXQQQT/C2Mlogo_use-on-light-bg.png</image:loc>
      <image:title>Client Projects</image:title>
      <image:caption>Ongoing - at mid-sized Indie publisher Merge I help with business development, scouting games for their ambitious and creative portfolio. I also contribute to corporate marketing working across both ‘Merge’ and ‘Signature Edition’ brands.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58492b63bebafb6908250785/1578383010234-4PSF6XJUGG7LNXTQKJ0L/logo1.jpg</image:loc>
      <image:title>Client Projects</image:title>
      <image:caption>Project - Worked with London based developer Playniac on this wonderful card battler. Created Go To Market plans for the game across Steam, PlayStation and Xbox stores. Plans included X-statements, metadata, consumer profiling and marketing strategy. One of the key elements came in positioning the game to be most effective in market and that involved briefing key elements such as key art and video content.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://heystephenhey.com/home-1</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2025-10-27</lastmod>
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      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58492b63bebafb6908250785/1485351741092-V3S1Y6AZGJBKJSPFVAN7/C2Mlogo_use-on-light-bg.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>2008 - 2012 Stephen entered the mobile space here, heading up international marketing for carriers across a portfolio of titles. Stephen worked on mobile versions of P.E.S., Guitar Hero and Lumines in this role.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58492b63bebafb6908250785/1485348010038-XVIZBW6WLC6P1D5XJ4RI/image-asset.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>1997 - 1999 Infogrames acquired Ocean and Stephen's role transitioned into corporate PR as well as working on launches like V-Rally, Heart of Darkness and Driver.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58492b63bebafb6908250785/1485347790103-NHAFGNN3O9AML66Z7FOV/image-asset.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>1993 - 1997 Stephen started his career in games here as a fresh faced PR, working on games such as Jurassic Park, TFX, Doom and Worms.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58492b63bebafb6908250785/1485348106309-90TB5VTRYF3TYRVQA9LJ/image-asset.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>1999 - 2008 A creative agency dedicated to video games, working on iconic campaigns for the likes of Nintendo, Capcom, Take2 and EA. Games included WWE, Star Wars Lego, Resident Evil and S.T.A.L.K.E.R. Shadow of Chernobyl.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58492b63bebafb6908250785/8cd42467-55bb-45af-a9c7-e1c0a26496dc/Lockup_Black.png</image:loc>
      <image:title>Home - 2022-2025 Head of Publishing &amp; Partnerships for the highly regarded Indie games developer. Stephen set up a publishing team to work on the delightfully silly, physics driven farming game, ‘Southfield’. In 2025 Stephen’s title changed adding ‘Partnerships’ into the mix as he moved more into a role that included cultivating partnerships with the likes of Netflix, Hasbro, Mattel and Riot games. Now that the team is established, Stephen has some time to work on other projects while still keeping a guiding hand on the work of Radical Forge.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/58492b63bebafb6908250785/1485349106446-3QSWA5VMT6XOH9M9CE20/EA_Chillingo_signature_RGB_black.png</image:loc>
      <image:title>Home</image:title>
      <image:caption>2012 - 2017 Marketing Director for EA's studio for third party publishing on mobile. Responsible for all aspects of marketing from defining core audiences, to optimising assets, to pitching platforms such as Apple and Google Play. Stephen worked on a diverse range of indie titles including Iron Force, Micro Machines, Feed Me Oil and Icycle.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - HeyStephenHey</image:title>
      <image:caption>Since the inception of HeyStephenHey in 2017, Stephen has helped developers, publishers, educational and government bodies and other companies working in the games industry. Clients tend to fall into the following categories: Indie Developers - HeyStephenHey has worked on tens of indie game launches from enthralling adventures to fast-firing card battlers, colourful platformers to intense shooters. Publishers - HeyStephenHey provided business development services and corporate marketing guidance for UK Indie publisher Merge Games. He has also provided stand in marketing cover for the likes of Ripstone. Projects - From Red Bull to Wargaming to other companies in the wider games ecosystem, Stephen has provided strategic clarity on the market.</image:caption>
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